Marketing Solutions, Inc http://www.mktg-solutions.com/blog Brand Leadership Strategies Fri, 25 May 2007 05:23:45 +0000 http://wordpress.org/?v=2.0.4 en Six Sigma Marketing http://www.mktg-solutions.com/blog/six-sigma/six-sigma-marketing/ http://www.mktg-solutions.com/blog/six-sigma/six-sigma-marketing/#comments Thu, 24 May 2007 00:43:53 +0000 Andrew Ballard Six Sigma http://www.mktg-solutions.com/blog/six-sigma/six-sigma-marketing/ Sigma has been successfully practiced for over a decade by large manufactures. Now this data drive, customer-centric approach to process improvement is being effectively executed among small businesses and service sectors.

Six Sigma Marketing is merely the same process improvement approach Fortune 500 companies have employed to reducing costs (to improve the bottom line), to marketing practices designed to increase the top line (revenue generation).

I’ve linked an article on the subject that was recently published in Bizillion Magazine. Six Sigma Marketing, Formula for Success Let me know what you think.

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