Workbook – “Your Opinion Doesn’t Matter”
To accompany the book, “Your Opinion Doesn’t Matter,” be sure to buy the Workbook, including guides and worksheets. Sale Price: $19.95 SAVE 50% with promo code
read moreYour Opinion Doesn’t Matter
The long awaited book, “Your Opinion Doesn’t Matter,” by marketing strategist Andrew Ballard, is now available through Amazon.com. Sale Price $24.95 If you are a small business owner, startup, or entrepreneur—anyone with marketing or sales responsibilities—this book can help you deal with the unrelenting pressure of growing your business. The premise of Your Opinion Doesn’t [...]
read moreThe Marketing Minute Podcast: UVP
I had the pleasure of chatting with Eric McCarthy, senior vice president of Coca-Cola, a while back. He shared some of the strategies they employed to reinvigorate the Coca-Cola brand (they don’t use the “Coke” word in Atlanta). I know what you’re thinking, “As if anything a multibillion-dollar global brand has done would be germane [...]
read moreA Snappy Elevator Pitch Can Help Escalate Sales
It doesn’t matter what type of business you’re in, an effective elevator pitch can lead to new sales opportunities. Many claim to use an elevator, yet few actually make the transition from pitch to profit. Let’s examine a few elevator principles. An elevator pitch is that intriguing sound bite intended to peak interest and stimulate [...]
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