Step 1 – Choose the best channels. There are literally thousands of social media outlets (most are niche networks). For Business-to-Business (B2B) companies, LinkedIn and blogging are the most effective. For Business-to-Consumer (B2C), Facebook and Twitter are preferable.
In a recent study conducted by B2B Magazine the “big three” social media channels being used by business are LinkedIn (72%), Facebook (71%) and Twitter (67%). YouTube and blogging are also gaining popularity, at 48 and 44 percent respectively. Choose the best channels based on your target market and marketing objective.
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