Step 2 – Integrate your tactics. Begin this step by reviewing the objectives (what you want to accomplish) and strategies (how you position and promote your brand) in your marketing plan. Then brainstorm how you can align social media tactics to your existing marketing.
A simple exercise is create a two column flip chart with all of your current marketing tactics on the left side of the sheet, and the social media channels you select on the right (with plenty of space under each channel). Then notate ideas on how to use each channel to extend your existing promotion. Example: Tweet the webpage address (URL) of a white paper or tip sheet.
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