Before launching Marketing Solutions in 1997, our founder, Andrew Ballard, began formulating the Market Analysis Positioning System™ our agency uses to develop effective growth strategies for our clients.

The MAP System™ is a sequential, data-driven process that incorporates a business and market analysis to reveal and validate the most effective revenue acceleration strategies. At its core is an engine that aligns internal business factors with external market factors to output a customized program.

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Andrew’s book, entitled Your Opinion Doesn’t Matter-It’s Your Customer’s Opinion That Counts details the eight-steps in this system as a straightforward “how-to” guide. This revolutionary book has been endorsed as “innovative and insightful” in both corporate and academic circles. Learn more