Before launching Marketing Solutions in 1997, our founder, Andrew Ballard, began formulating the Market Analysis Positioning System™ (MAP System™) we use to develop effective growth strategies for our clients.
The MAP System™ is a sequential, customer-centric and data-driven process that incorporates a business and market analysis to reveal and validate the most effective revenue acceleration strategies. At its core is an engine that aligns internal business conditions with external market conditions to output customized programs.
Andrew’s book, entitled Your Opinion Doesn’t Matter, details the eight-steps in this system as a straightforward “how-to” guide. This revolutionary book has been endorsed as “innovative and insightful” in both corporate and academic circles. Learn more