To fully maximize return on marketing investment, lead generation, sales conversion and customer retention strategies must incorporate the right mix of messaging, imaging, voice and media (communication channels).
Too often advertising (traditional and digital), PR and sales promotion don’t make the cash register ring. Small business owners and marketing managers know this firsthand. It’s difficult to cut through the clutter and generate action from your target audience.
In addition, merely appealing to “today’s” consumers isn’t enough; you need to instill brand recall for tomorrow’s consumers. Marketing Solutions produces “award winning” creative, advertising and digital promotion that get noticed and remembered.
- Concept & Creative
The look, feel and voice—imaging and messaging—of all communications, technology and tactics
- Media Services
Research, plan, negotiate, place, track and manage media buys, advertising and PR campaigns
Integrated advertising, direct, digital, events, POS and PR—including sales and service alignment
TV, radio, print, interactive (web video), sales collateral, point-of-sale, display, outdoor and packaging
- Digital Marketing
Search engine optimization, online advertising, email, mobile, apps and social media integration
- Pricing Strategy
Developing and aligning price points based on value perception (cost-plus through premium strategies)
- Distribution Strategy
Establishing channels, partners and logistics that reduce cost, and maximize control and coverage
- Sales Systems
Developing and aligning technology, processes and people to maximize lead conversion and value