If you don’t know where you’re going, you’ll probably end up somewhere else. Most small businesses are oriented toward day-to-day operations…without a long-range guidance system in place.
Marketing Solutions has a proven, structured approach to evaluating our clients’ business situation, revealing lucrative market opportunities and mapping out an effective strategic path. Our planning process involves the following:
- Strategic Visioning
Develop the client’s vision (preferred future), mission statement and core values
- Organization Assessment
Assess and report on people, process and structure to benchmark against best practices
- Lean Enterprise Review
Conduct Value Stream Mapping and 5S projects to reduce waste and increase productivity
- Situation (SWOT/PEST) Analysis
Evaluate client strengths and weaknesses, and external opportunities and threats
- Market Research
Gather voice-of-the-customer data, and analyze the industry and competitive landscape
- Strategic Development
Establish measurable objectives and align strategies to launch priority initiatives
- Strategic Planning Retreats
Facilitate teams to gain consensus on strategic prioritizes and resource allocation
- Action Plans
Develop a budget and tactics aligned to strategic priorities to implement strategic plan
Learn more about our comprehensive “approach” to strategic planning.
We also develop effective Marketing Plans that get results.