Strategic Planning

Strategic Planning

If you don’t know where you’re going, you’ll probably end up somewhere else. Most small businesses are oriented toward day-to-day operations…without a long-range guidance system in place.

All of the following services can be delivered virtually.

Marketing Solutions has a proven, structured approach to evaluating our clients’ business situation, revealing lucrative market opportunities and mapping out an effective strategic path. Our planning process involves the following:

Strategic Pivot Formula (Click Here to learn more)
This unique approach is ideal when you need to pivot your strategy or business model
Scenario Planning (Click Here to learn more)
Use this approach when you are dealing with an uncertain future, e.g. COVID-19
Strategic Visioning
Develop the client’s vision (preferred future), mission statement and core values
Organization Assessment
Assess and report on people, process and structure to benchmark against best practices
Lean Enterprise Review
Conduct Value Stream Mapping and 5S projects to reduce waste and increase productivity
Situation (SWOT/PEST) Analysis
Evaluate client strengths and weaknesses, and external opportunities and threats
Market Research
Gather voice-of-the-customer data, and analyze the industry and competitive landscape
Strategic Development
Establish measurable objectives and align strategies to launch priority initiatives
Strategic Planning Retreats
Facilitate teams to gain consensus on strategic prioritizes and resource allocation
Action Plans
Develop a budget and tactics aligned to strategic priorities to implement strategic plan

Learn more about our comprehensive “approach” to strategic planning.

We also develop effective Marketing Plans that get results.

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“Working with Andrew and Marketing Solutions has been a very profitable experience. They positioned us in a way that made it easy to launch an integrated promotion strategy. With one campaign, we generated a 200% increase in our most profitable product line. ~ Robert Bryce, President
First Heritage Bank

“We’ve worked with many ad agencies and consultants, but Marketing Solutions is the first one that actually got us results. They are great to work with and always deliver as promised.” ~ Cris Simmons, DDS

“Marketing Solutions has helped our business grow by leaps and bounds.” The advertising program they developed for us generated four times the revenue we invested.” ~ Dana Fox, EVP
Inform Solutions

“We took to heart what we learned from you Andrew, and as a result our sales have sky rocketed 15-fold in the first 10 months of the year, and are still climbing. I have to say, it’s the best money I ever spent.” ~ Rod Watson, CEO
SafeGard Services

“I'm thankful we took Andrew’s advice because it continues to work extremely well. We have significantly increased our sales and market share. Through exit interviews, we are able to track sales each month that are solely due to strategies implemented by Marketing Solutions." ~ Tim O'Neill, Owner
O'Neill's Wheels

“Andrew’s process showed us how to more effectively position our practice and attract the right market. His direct marketing system brings qualified patients through our door.” ~ Jourdan Gottlieb, MD, FACS
Seattle Plastic Surgery

"Andrew Ballard is a cutting-edge practitioner. He helps companies position themselves to effectively respond to real world challenges." ~ Ron Battles, Director
Small Business Development Center

"Andrew has tremendous marketing skills. He's been a huge asset to our team.” ~ Gary Wright, VP
Seattle Seahawks

“Andrew dove right in and identified where we needed to change our focus. Our next campaign was the most successful one to date! Andrew’s goal is nothing short of the best. Working with Marketing Solutions was a joy." ~ Doug Burbridge, President/CEO
Mercer Marine

"Since consulting with Marketing Solutions our international presence has increased dramatically; and sales have gone through the roof. ~ Terry Quick, President
ENTCO International

"Marketing Solutions' strategic process is the most effective I've ever used." We have them handle several of our clients because they consistently deliver a positive ROI.” ~ Pete Talbott, CEO
The Talbott Group

“Working with Marketing Solutions has been a great experience. Based on their research, they developed a media plan that was very effective at reaching our target customer and driving qualified prospects to our business.” ~ Travis Brandt, CEO
Aerohead Aluminum Boats

"Andrew is a very results oriented individual. Any project he undertakes receives his trademark dedication and follow through." ~ Jann Blackbourn, Former CEO
Washington Transit Advertising

Marketing Solutions, Inc. was one of the best things that ever happened to our bank’s marketing efforts. Their strategic process was a real eye-opener…we thought we were good, but we didn't really know how good we could be until Andrew and his staff came along.” ~ Lori McNeil, VP/Marketing Director
First Heritage Bank

"I know Andrew to be strategic and creative. He is a very talented marketing professional. ~ Pat Patrick, Past Chairman
March of Dimes

“I could tell how inspired our sales reps were by how many approached Andrew after his presentation. I didn't think they were going to let him leave the building.” ~ Lisa Carlson, District Sales Manager
Verizon Super Pages

“With your personal service and depth of marketing knowledge, I have been more than comfortable placing our company's future in your hands” ~ Mark Ickert, President
Custom Care