Advertising & Digital

Advertising & Digital

To fully maximize return on marketing investment, lead generation, sales conversion and customer retention strategies must incorporate the right mix of messaging, imaging, voice and media (communication channels).

Too often advertising (traditional and digital), PR and sales promotion don’t make the cash register ring. Small business owners and marketing managers know this firsthand. It’s difficult to cut through the clutter and generate action from your target audience.

In addition, merely appealing to “today’s” consumers isn’t enough; you need to instill brand recall for tomorrow’s consumers. Marketing Solutions produces “award winning” creative, advertising and digital promotion that get noticed and remembered.

  • Concept & Creative
    The look, feel and voice—imaging and messaging—of all communications, technology and tactics
  • Media Services
    Research, plan, negotiate, place, track and manage media buys, advertising and PR campaigns
  • Campaigns
    Integrated advertising, direct, digital, events, POS and PR—including sales and service alignment
  • Production
    TV, radio, print, interactive (web video), sales collateral, point-of-sale, display, outdoor and packaging
  • Digital Marketing
    Search engine optimization, online advertising, email, mobile, apps and social media integration
  • Pricing Strategy
    Developing and aligning price points based on value perception (cost-plus through premium strategies)
  • Distribution Strategy
    Establishing channels, partners and logistics that reduce cost, and maximize control and coverage
  • Sales Systems
    Developing and aligning technology, processes and people to maximize lead conversion and value

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