MAP System™

Focuses and prioritizes marketing strategies to achieve growth objectives.
Exposes strengths and weaknesses having the highest impact on revenue.
Gathers attitude, preference and perception insights that are actionable.
Guides development of a more sustainable competitive advantage.
Verifies most responsive market segment to focus targeting and resources.
Establishes a unique value proposition that resonates with target market.
Determines the most cost effective communication and marketing channels.
Tracks marketing activities to improve return on marketing investments.