Marketing Research

Marketing Research

It is nearly impossible to effectively position and promote your brand without reliable, real-time market intelligence. Understanding consumer attitudes and the competitive landscape are essential to accelerating revenue generation.

Marketing Solutions is expert at applied research methodology, sample and survey design, data collection (including voice-of-the-customer studies) and analysis. We also conduct market analysis and feasibility studies. Following is an overview of our research services:

  • Consumer Surveys
    Point-of-sale, product packaging, telephone, intercept, mail, mobile and online surveys
  • In-Depth Interviews & Focus Groups
    In-depth studies of products and services, competitor perceptions, and advertising and PR concepts
  • Competitor Studies
    Ascertain competitor strengths/weaknesses on position, pricing, target markets and advertising
  • Industry Analysis & Benchmarking
    Analyze the forces that influence an industry, current and forecasted trends, and comparative assessment
  • Market Feasibility Studies
    Analyze the viability of a project by studying market, financial, technical and organizational conditions
  • Test Marketing
    Validate or enhance products and line extensions, sales, distribution and promotion strategies

Back to Client Services