Marketing Research

It is nearly impossible to effectively position and promote your brand without reliable, real-time market intelligence. Understanding consumer attitudes and the competitive landscape are essential to accelerating revenue generation.

Marketing Solutions is expert at applied research methodology, sample and survey design, data collection (including voice-of-the-customer studies) and analysis. We also conduct market and industry analysis, marketing audits, intercept interviews (on premise for product development and customer experience) as well as usability testing. Following is an overview of our research services:

• Consumer Surveys
  Point-of-sale, product packaging, telephone, intercept, mail, mobile and online surveys
• In-Depth Interviews & Focus Groups
  In-depth studies of products and services, competitor perceptions, and advertising and PR concepts
• Employee Satisfaction Surveys
  Understanding employee sentiment can lead to higher retention rates and better employee morale
• Industry Analysis & Benchmarking
  Analyze the forces that influence an industry, current and forecasted trends, and comparative assessment
• Market Feasibility Studies
  Analyze the viability of a project by studying market, financial, technical and organizational conditions
• Test Marketing
  Validate or enhance products and line extensions, sales, distribution and promotion strategies
• Website Useability Studies (Click Here to learn more)
  Identify strengths and weaknesses of your website, from your customers perspective, to optimize user experience.

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