Brand Development

Brand Development

Branding is not a supplement to marketing and advertising…it is the foundation. It’s the process of strategically positioning and promoting a product, person, service or company to become better defined, distinct and “top-of-mind” among targeted audiences. Success requires a compelling and relevant brand platform.

Marketing Solutions develops brand strategies that distinguish our clients and advance them to a leadership position in their market space. Our internal and external branding services include:

  • Corporate Identity
    Vision, naming, logos, taglines, stationary package, specialty merchandise, wearables and signage
  • Brand Architecture
    Develop standards to coordinate brand attributes through all communications, materials and media
  • Positioning
    Develop and frame a unique value proposition (and brand personality) valued by target audiences
  • Brand Image Studies
    Determine level of consumer brand awareness and perception to drive brand development initiatives
  • Programs & Management
    Manage internal and external brand communications, life cycle and customer experience

Extreme Brand Makeover | View Case Study

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