Strategic Planning

Strategic Planning

If you don’t know where you’re going, you’ll probably end up somewhere else. Most small businesses are oriented toward day-to-day operations…without a long-range guidance system in place.

Marketing Solutions has a proven, structured approach to evaluating our clients’ business situation, revealing lucrative market opportunities and mapping out an effective strategic path. Our planning process involves the following:

  • Strategic Visioning
    Develop the client’s vision (preferred future), mission statement and core values
  • Organization Assessment
    Assess and report on people, process and structure to benchmark against best practices
  • Lean Enterprise Review
    Conduct Value Stream Mapping and 5S projects to reduce waste and increase productivity
  • Situation (SWOT/PEST) Analysis
    Evaluate client strengths and weaknesses, and external opportunities and threats
  • Market Research
    Gather voice-of-the-customer data, and analyze the industry and competitive landscape
  • Strategic Development
    Establish measurable objectives and align strategies to launch priority initiatives
  • Strategic Planning Retreats
    Facilitate teams to gain consensus on strategic prioritizes and resource allocation
  • Action Plans
    Develop a budget and tactics aligned to strategic priorities to implement strategic plan

Learn more about our comprehensive “approach” to strategic planning.

We also develop effective Marketing Plans that get results.

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