360° Marketing Assessment™

Early in a client engagement, we are often asked, “What should we be doing?” or “Should we be doing this?” They are referencing the tactic or tool du jour, and this is rarely a single occurrence. The truth is we cannot answer these one-off questions with any accuracy.

Fact – you cannot look at your marketing arsenal one channel or one campaign at a time. You’ve heard the saying, “The whole is greater than the sum of its parts.” That is absolutely true…especially in the function of marketing.

It is also true that knowing what not to do is every bit as important as knowing what you should be doing. The point is that you must look at a holistic view of your entire marketing portfolio and technology stack. Only then will you expose the gaps and opportunities.

Our 360° Marketing Assessment™ is an all-inclusive and thorough assessment of everything you do, as well as interdependencies.

Our six-point 360° Marketing Assessment™ Model

After gathering all of your marketing materials and media, from traditional, digital, and social promotion?literally everything with your logo on it?we’ll engage your team in our touchpoint process. This touchpoint review may include in-depth staff and customer interviews as well as a competitor landscape evaluation.

With these data we chart your processes and promotion and map your customers’ journey. This effort is not limited to promotion, it will also optimize your competitive positioning strategy.

Marketing Solutions can scale this remarkably effective assessment to your business situation, marketing objectives and budget. Complete the form below to schedule a free consultation and learn how our 360° Marketing Assessment™ and recommendations report will help you grow both lead and revenue generation.