A few years ago I wrote a column—The Four Secrets to Marketing Success—that generated far more response than usual. That feedback inspired me to provide more detail on each of the topics. This is the first of a four-part series that breaks down the four fundamental truths of generating a greater return on marketing investment. The four secrets to marketing …
Achieve Breakthrough Growth
Achieve Breakthrough Growth…Watch Andrew’s TEDx Talk. Thanks to Sno-Isle Libraries for this incredible experience. Enjoy and please share. The Formula for Breakthrough Growth demonstrates how the synergy of Vision, Insight and Innovation can change your personal and professional life, and help you transform the people and institutions you hold dear.
Done right, PR can be an effective promotional tool
One of the most powerful and credible ways to promote your company can also be the least expensive. Done right, public relations can generate awareness, improve your public image and stimulate sales. But first, you have to get covered. Before you get started, it’s important to understand the function of public relations. It is used to either manage a crisis …
How to Integrate Social Media to Your Marketing Plan
Part 5 of a 5 part series
Social media marketing is like planting a garden…it doesn’t bear fruit immediately. You have to sow the seeds and cultivate the garden for an extended period before reaping the harvest.
How to Integrate Social Media to Your Marketing Plan
Part 4 of a 5 part series
Step 3 – Create your content. The key difference between outbound and inbound marketing is, outbound involves selling and talking; inbound, specifically social media, entails sharing and listening. If you use social media to blatantly sell, you’ll lose your connections, fans and followers. The key to engaging content is it must be compelling and captivating. Based on your market’s interests, …
How to Integrate Social Media to Your Marketing Plan
Part 1 of a five part series
An increasingly popular growth strategy is to engage in social media marketing. For many businesses, there is confusion on how to do so effectively. The most common complaint I hear is “I don’t have the resources or knowledge to do social media.” Fueling that complaint is the belief that social media is an isolated marketing tactic…it’s not! Your social media …